For a long time, approaching an architecture or design studio felt like a formal step. Entering the decade of 2020 feels like a threshold that has long since shifted.
Websites, Social platforms, and Digital portfolios, all make studios far more visible and accessible than before.
As a potential client, even before a quick call or inquiry, you can browse completed projects, understand the working style of a studio, read testimonials, and observe how ideas are discussed.
Word of mouth still follows suit. This process in turn rewards new and fresh eyes coming from those modes just as much.
The idea of Instagram pages, websites and online journals often becoming the first point of contact have not felt unusual to us or the larger industry for a while on relatively different scales of projects as well now.
Not a product but a service:
In many ways, this shift helps reinforce an important perspective: architecture is not a product to be purchased, but a service that unfolds through dialogue. Every project begins with understanding context, aspirations and constraints.
Certain details pertaining to specifics of the site, space or even an early briefing hands down remain best resolved only through physical debriefings even today. But when communication becomes easier, these conversations can begin earlier and more openly.
Online consultations and advisory systems are one outcome of this change. They allow individuals to seek early guidance: whether for a new project, a renovation idea, or simply clarity on how to begin.
We at Greenhatcch understand the weight of exchanges. To us, they do not replace the depth of the design process, however they make the first step a lot less intimidating and more inclusive to all involved.
Overview:
The challenge is not only to showcase finished work, but to create spaces where people feel comfortable asking questions and exploring possibilities.
In the coming time, our studio plans on exploring ways of making these conversations more accessible, continuing to open the door a little wider for those beginning their design journeys.
